High street retailers may be negatively affected by Government proposals to change the packaging and display vapes and nicotine pouches, according to new research from BAT.
The government consultation, open until 2 October, has proposed the standardisation of packaging, appearance and flavour of nicotine products, in addition to how these goods are displayed in retail settings.
A survey of 2,000 former smokers, commissioned by BAT and conducted by Censuswide, revealed that the proposals might hinder adult consumers in selecting reduced-risk alternatives to tobacco.
Nearly a third (31%) of respondents stated that they purchase nicotine products from either corner shops or local newsagents.
Nearly eight in 10 respondents (79%) reported that having a choice of flavours was important when it came to choosing their products, while over half of respondents stated that flavour was a significant factor in the continued use of their product of choice.
The survey also found that how nicotine products are displayed was important to consumer choice. Nearly a third (31%) of respondents said they selected their product of choice because they saw multiple available options on display, highlighting that if products become less visible, distinguishable or varied through the restriction of flavour choice and the implementation of standardised packaging, consumers may be less likely to purchase from small retailers.
Jan Louw, BAT head of sales UK, said: “While we fully support the aim of preventing children and young people from accessing nicotine products, the government must consider the unintended consequences for adult consumers and retailers. This study clearly demonstrates how important the flavour, distinctive appearance and display of nicotine products are when it comes to consumer purchasing.
“Poor product visibility makes it harder for consumers to find and purchase the products they want, whilst also making it more difficult for shopkeepers and staff to manage the right range, maintain the appropriate amount of stock and serve customers efficiently. Ultimately, this creates friction for both the consumer and the retailer, increasing the risk of out-of-stocks, missed purchases and further sales losses.
“Retailers deserve regulations that are workable, proportionate and deliver their intended objectives without creating unnecessary financial and operational burdens. That’s why with time running out, we urge every retailer to take the opportunity to make their voice heard and respond to the consultation before Friday’s deadline”.
The consultation closes on Friday 2 October. Those wishing to respond can access it here.
No comments yet