Dike & Son Ltd Superstore has improved its sell-through rate on reduced products since joining Gander earlier this year.
It achieved a 92% sell-through rate on reduced products, according to its latest weekly September figures, up from around 73% when it joined Gander in February 2026.
The increase of around 19 percentage points follows improvements to the way the store manages reductions, alongside promotion of Gander through its Facebook page. In the latest reporting week, Dike & Son sold 1,200 of the 1,310 products it reduced.
Adam Vincent, company director at Dike & Son Ltd Superstore, said: “Our team has worked hard to make reductions a consistent part of how we operate and we have also used Facebook to let customers know they can find great value through Gander. Seeing our sell-through rise from around 73% in February to 92% in our latest weekly figures is a fantastic result. It shows what our colleagues can achieve when the right technology is backed by good processes in store.”
Ian Bacon, consultant at Gander, said: “Dike & Son’s results show the difference that a committed store team can make. They have improved the way reductions are managed and made sure local shoppers know what’s available. Selling more than nine in ten reduced products in the latest week is an excellent achievement and a useful example for other independent retailers looking to get more value from their reductions.”
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