Drinkable yogurt brand Yop hopes to make a splash in stores as it debuts a new design, bigger format and flavour.
The 500g bottle format in strawberry and raspberry will be joined by a new 180g size in a four-pack, designed to cater for larger families and target new usage occasions.
A Tropical flavour has also been added to the line-up following consumer testing which found that it was a big hit with teens.
Teens are also the target of the range’s more modern look which features brighter colours to ensure stand out on shelf. The design also highlights that the new bottle is 100% recyclable.
Yop brand manager Rosanne McDonnell said: “At Yop, we’re on a mission to create the perfect nutritious and tasty yogurt drink for teens. Yogurt drinks are a major area of opportunity for the dairy industry and we felt it was the right time to re-evaluate our portfolio and elevate it to meet the changing needs of the consumer.”
YOP contains no colourings and no artificial flavours and is a source of calcium and vitamin D.