Pernod Ricard UK is launching a new £2m St Patrick’s Day-themed ad campaign for its Jameson brand.
Love Drinks has announced the release of a new tropical pineapple infused rum from The Bitter Truth.
Beer importer Morgenrot has added three new South African craft beers to its drinks range.
Pernod Ricard UK have announced the release of a new fruit-flavoured Beefeater gin.
Carlsberg has reformulated its flagship Danish Pilsner in an attempt to revitalise sales of beer in the UK market.
Glen’s Vodka is releasing two new flavoured spirits, made with peach, passionfruit, strawberry and apple.
Greenwood Distillers has announced the launch of a new limited-edition Scottish gin, made with pine and rose.
Portuguese beer brand, Super Bock, has announced that it is launching in a single 660ml glass bottle.
Absolut has unveiled a new inclusive media campaign, spearheaded by the launch of a limited edition bottle.
Eden Mill is introducing a new love-themed gin liqueur, hitting stores ready for Valentine’s Day.
Thatchers Cider is set to launch a new TV advert that will air during some of the biggest sporting events of 2019.
Love Drinks has added a new canned drink to its ready to drink (RTD) cocktail range: Goslings Rum Dark n Stormy.
The Wild Beer Co. has added a new salted caramel, chocolate and milk stout to its range of canned beers.
Bumbu Rum Company is expanding its rum range with a new high-end sku, distilled in bourbon barrels.
Box Steam Brewery is celebrating its 15th anniversary with the launch of a new mint chocolate porter for its core range.
Diageo has released a new collection of Game of Thrones single malt whiskies into the convenience channel.
McQueen and the Violet Fog: a new gin spirit created using 21 different botanicals, is making its c-store debut.
Beck’s Blue is taking over Blue Monday this month, with the launch of a new giveaway campaign to beat the winter blues.
Peroni Nastro Azzurro has announced the launch of its first alcohol-free beer in the UK: Peroni Libera 0.0%.
AB InBev and energy firm Lightsource BP have teamed up to brew Budweiser beer using 100% renewable electricity.
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