Premium, bar-strength cocktails BuzzBallz are making a splash in the UK, following success in the US where they are due to hit volume sales of 100m this year.
The eye-catching, rounded containers come in Choc Tease, Tequila ‘Rita, Strawberry ‘Rita, Lotta Colada, Chili Mango and Espresso Martini variants and are available via exclusive distributor, Hammonds of Knutsford. Each 200ml ball is 13.5% ABV with an RRP of £3.50. They are made with premium spirits, real fruit juice and natural ingredients. The packaging is fully recyclable and uses 15% recycled plastic.
The UK launch strategy is to target 25 to 40 year olds, living in urban areas, who enjoy socialising with friends while on the go, in the garden or park, and on their way to parties, events and festivals.
The firm claims that pre-mixed cocktails and long drinks are expected to increase share of the RTD market to 60% in 2024.
BuzzBallz founder Merrilee Kick says: “We’ve created a real buzz in the USA and we know there’s a huge appetite in the UK for fun, convenient ready-to-drink cocktails that pack a punch. The RTD market is a fast-growing category, yet it is crying out for more innovation and excitement. We believe that BuzzBallz can deliver this”.
Tim Dunlop, brand director at Hammonds, adds: “As the UK gears up for the summer, consumers are seeking out exciting new experiences in a big way, and the colourful BuzzBallz range provides a fantastic solution for the convenience sector. They are fun, different and great for sharing with friends. For the launch we have selected the four best-selling US flavours, plus two new variants: spicy Chili Mango and on-trend Espresso Martini”.
POS materials will be available to support the UK launch, including counter and chiller racks, free standing display units and eye-catching signage to add appeal and create a buzz in stores.