To celebrate the launch of Games of Thrones prequel, House of the Dragon, Treasury Wine Estates’ Wolf Blass, and Warner Bros. Consumer Products have partnered to launch a limited-edition wine which will be available in August.
Available in three limited-edition labels, Wolf Blass’ Fire & Blood Cabernet Shiraz (RRP £13-15), is billed as a deliciously fiery, high quality, classic Australian red blend wine.
Julian Moon, senior vice president og Warner Bros. Consumer Products EMEA said, “We wanted to bring fans of the Game of Thrones franchise a wine aligned with the world of Westeros and with the anticipated premiere of House of the Dragon this summer, we knew this was the perfect time for such a wine. Wolf Blass has made something truly special, and we know fans will enjoy sipping Wolf Blass’ Fire & Blood Cabernet Shiraz while tuning in to House of the Dragon this August.”
Ben Blake, head of marketing EMEA at Treasury Wine Estates, added: “This is a first for Wolf Blass. The partnership with Warner Bros. Consumer Product, and the extensive programme of marketing we are delivering to support the launch, is demonstrative of the already high status of the brand and our even higher ambitions for Wolf Blass in the UK. The quality of the wine is exceptional and the three unique labels are very striking, no doubt Wolf Blass’ Fire & Blood Cabernet Shiraz will be a blockbuster with consumers, regardless of whether they are returning Game of Thrones fans or tuning in to the franchise for the first time.”
No comments yet