Aston Manor Cider has launched its first-ever TV advert to promote the Crumpton Oaks brand through its campaign: Straight Outta Crumpton.

Aston Manor Cider has launched the campaign to bring to life the personality and fun behind the Crumpton Oaks brand and target 25 – 35 year-olds. As well as launching on TV for the first time, Aston Manor’s Straight Outta Crumpton campaign will be supported through wider media placements.

Calli O’Brien, head of marketing at Aston Manor Cider, said: “We decided to create a play on N.W.A’s ‘Straight Outta Compton’ because it is a song that resonates with both loyal, and new cider drinkers. The former being those who remember the 1989 hit releasing and paving the way for modern day hip-hop, and the new consumers who had the hit playing in their homes whilst growing up.

“Crumpton Oaks represents inclusion and affordability, because we believe that everyone deserves a great pint. We are delighted to be able to raise awareness of our flagship cider brand, which is especially important during the current financial challenges that we are all facing into.”