Biona Mustard

Organic food supplier Biona is to launch two new French mustards to UK retailers.

The new range consists of a traditional Wholegrain variant and a hotter French Dijon, which will both be available to retailers from May onwards.

The French Dijon mustard comes in a 200g jar with an RRP of £3.29 while the French Wholegrain mustard has an RRP of £3.49.

Both these mustards are free from harmful pesticides, preservatives or colourings and are made traditionally, with the French mustard seeds being carefully grounded, then blended with just spirit vinegar and seasoning.

Senior marketing manager at Biona’s parent company Windmill Organic Kelly Shaw, said: “We’re excited to bring these two new mustards to market, to add to our ever-growing range of condiments and other products which are good for you and great for the planet. In February this year we carried out some consumer research which revealed two thirds of consumers had purchased organic food and drink in the last twelve months, and a quarter are doing it on a weekly basis, so we’re confident great tasting natural products like these will be well received by consumers and trade alike.”