Smirnoff Berry Burst

Smirnoff is adding ‘Berry Burst’ (37.5% ABV) to its flavoured vodka portfolio. The newest launch from the brand will be available across the off-trade and on-trade from September 2022.

The brand will be supporting this launch alongside its flavour portfolio with marketing investment worth over £2m in the first launch year.

Head of Smirnoff GB, Nick Payman, said: “The Smirnoff brand is a leader when it comes to delivering consistently high-quality liquids that are trusted by consumers and is also known for its innovation and ability to provide exciting new ways for people to enjoy vodka. Smirnoff Berry Burst is a bold new variant that taps into trending berry flavours and is the perfect accompaniment for key social occasions – it’s a great addition to our portfolio following the launches of Smirnoff Raspberry Crush and Smirnoff Mango & Passionfruit Twist.”