Convenience Store’s Sarah Britton looks at the latest launches splashing on to the soft drinks scene.
* Ribena Cherry Twist adds excitement to on the go
* Vimto Real Fruit Squash is rebranded and reformulated
* Capri-Sun Multivitamin Squash is packed with a host of different vitamins
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Get the lowdown on water, squash and milk drinks
2021-05-28T08:21:00ZThis content is provided by Robinsons
The squash category is a hot area for convenience retailers, worth £44m within convenience and growing at 4.6% year-on-year.
2021-05-17T09:39:00ZThis content is provided by Vimto
Over the past year, the squash category has seen unprecedented value growth of 11%, which equates to an incremental £53M up to March 2020
Birds Eye is launching a new marketing campaign that will look to change perceptions towards frozen fish.
Pernod Ricard has launched a new global media campaign for Malibu.
Have your say on the top product launch of the past year by voting in The Retailers’ Favourite Product Launch.
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