A woman trying to feed a Llama a banana in an ornate living room

Source: Nichols

Nichols is launching Vimto’s biggest marketing campaign to date. Live from 2nd May this year, the multi-touchpoint Find Your Different campaign will be rolled out across various platforms including TV, video-on-demand, digital, proximity media, mobile and shopper marketing in store and online.

An evolution of the award winning I See Vimto In You campaign, Find Your Different continues to showcase the brand’s spirit, highlighting the notion that life is a discovery and a celebration of what you love. The campaign includes various thought provoking scenes, including sumo wrestling, wizards and llamas. Having grown consecutively YOY for the past decade, Vimto is now worth a staggering £97.4m (Nielsen, Total Coverage, MAT 27.03.21) and brand sales are up +6.6% year-on-year, growing more than twice as fast as the category (ibid). 

The £5m campaign follows the recent unveiling of a bold new brand identity across the entire Vimto portfolio and the relaunch of the Vimto core squash range – which is now fortified with vitamins C and D, as well as the introduction of a -new addition to the Vimto squash range - Blackberry, Raspberry and Blueberry. 

As part of the Find Your Different campaign, there will also be product-specific media, targeting parents buying squash for their families, communicating the new fortified squash vitamin credentials.

Vimto senior brand manager Becky Unwin, said: “We are incredibly excited to be launching our new Find your Different Campaign in our biggest-ever multi-channel marketing plan. As a brand, we are always seeking ways to disrupt the soft drinks category, and we feel that this is exactly what we’re achieving with Find Your Different.

“We are passionate about delivering high quality drink choices in line with consumer needs and Vimto continues to go from strength to strength.”