Premium beverage brand Coldpress is celebrating 10 years of its Pink Lady apple juice with an on-pack promotion. Established in 2011, Pink Lady is Coldpress’ ‘flagship flavour’ and to celebrate its success, the juice manufacturer is launching a social media festival (Jan-March 2022) where Pink Lady prizes, Coldpress juices and Nims, Belvoir and Little Freddie goodies can be won. The top prize is a two-person trip to France to visit Pink Lady’s orchard estate.
Bottles will carry an eye-catching pink label and QR code, which consumers can scan to get involved.
Coldpress Pink Lady is made from 100% pink lady apples with no heat pasteurisation, preservatives or concentrates and no added sugar, colour or flavours. Each 250ml serve contains the juice of three apples, which counts towards one of your five-a-day.