Latest Alcohol News – Page 65
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Product NewsAB InBev extends NFL partnership
AB InBev is extending its global partnership with the National Football League (NFL) until the end of the 2016 season.
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Product NewsNew maple variant from Jim Beam
Maxxium has introduced the first-ever maple-infused bourbon into the UK, following in the footsteps of Jim Beam Honey.
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Product NewsGreene King signs Goose Island UK distribution deal
AB InBev UK and Greene King have agreed terms on national distribution rights for US craft beer Goose Island.
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Product NewsBlossom Hill launches 'Wonderful World' campaign
Blossom Hill has launched a £2.1m marketing campaign for the brand.
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Product NewsHornsby's goes blue with new variant
The C&C Group has created a blueberry variant for Hornsby’s American-style cider.
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Product NewsNew look for K cider from Shepton Mallet
Shepton Mallet Cider Mill has revamped its premium cider K and given it a new look.
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Product NewsKestrel Lager returns to TV after 30 years
Kestrel Lager is set to make its return to TV after 30 years with an ad campaign.
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Product NewsNew Jack Daniel's Tennessee Honey campaign
Jack Daniel’s has launched a new summer campaign for its Tennessee Honey brand.
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Product NewsNew Blackthorn variant launched alongside pack refresh
Shepton Mallet Cider Mill has launched a new variant to its Blackthorn range.
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Product NewsEstrella launches support activity for 0.0% lager
Estrella Galicia has announced a programme of activity to support its 0.0% lager in the UK.
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Product NewsTennent's Lager gets pack refresh for the summer
Tennent’s Lager has refreshed its packaging in an effort to reinforce its status as a ‘modern icon’.
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Product NewsCarling Fruit Coolers now available nationwide
Carling Fruit Coolers are being launched nationally following a successful trial in Asda last year.
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Product NewsJim Beam Rye launched to the UK market
Maxxium UK is hoping to help retailers take advantage of the American whiskey market with the launch of Jim Beam Rye.
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Product NewsWKD mixes it up with relaunched variety box
WKD has relaunched its 10 x 275ml mixed pack as the cocktail-themed ‘Mix It Up’ pack.
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Product NewsShepton Mallet Cider reaches new heights with Natch promotion
Shepton Mallet Cider Mill is giving cider fans the chance to win their height in cases of Natch Dry Cider.
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Product NewsHooper's range extended to include raspberry & nettle variant
Hooper’s has added a second variant to its British berry range.
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Product NewsCarlsberg chills out in new cross-portfolio campaign
Carlsberg UK is investing £2m in its ‘Born To Be Chilled’ cross-portfolio campaign.
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Product NewsMolson Coors adds Carling Zest Red Berries variant
Molson Coors has extended the Carling Zest range to include a red berries variant.
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Product NewsHalewood adds new twist to Caribbean range
Halewood International has added a new flavour to its Caribbean Twist ready-to-drink range.
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Product NewsNew look for Foster's 440ml cans
Heineken has given 440ml cans of Foster’s a brand new look.