Latest Alcohol News – Page 70
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Product NewsWKD launches Orange and Green variants
WKD is set to launch two new variants – WKD Orange and WKD Green – as well as new pack formats for WKD Blue.
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Product NewsStowford Press makes nationwide TV debut
Westons Cider has unveiled its first-ever nationwide TV advertising campaign for Stowford Press.
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Product NewsKopparberg back on TV as part of £10m campaign
Kopparberg has launched a new UK advertising campaign focusing on the brand’s heritage.
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NewsBella Vie launches on-pack 'manicure' promotion
Wine brand Bella Vie has unveiled a new on-pack promotion that will offer 168,000 free manicures to shoppers.
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Product NewsPeroni celebrates Italian heritage in new ad campaign
Peroni Nastro Azzurro has launched a new advertising campaign to celebrate its authentic Italian heritage.
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Product NewsGallo's Summer White in TV sponsorship
E&J Gallo Winery has announced a new TV sponsorship campaign to support Gallo Family Vineyards Summer White.
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Product NewsMajor summer campaigns for Malibu and Jacob's Creek
Malibu and wine brand Jacob’s Creek are the focus of Pernod Ricard UK’s most ambitious summer campaign to date.
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Product NewsDiageo launches pre-filled 20cl counter top unit
Diageo has announced the launch of a pre-filled 20cl counter top unit.
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Product NewsLambrini Cider introduces Cherry & Apple flavour
Halewood International is launching a new flavour for its Lambrini Cider brand to capitalise on the fruit-based flavour trend.
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Product NewsStrongbow Dark Fruit unveiled by Heineken
Heineken has added a new flavour to its Strongbow portfolio with the launch of Strongbow Dark Fruit.
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NewsWine: Lighten the load
By focusing on a mix of premium, lower alcohol variants and popular brands, retailers can shift their wine stock this summer
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NewsCider: Take your pick
Fruit extensions are big news in the cider market with new flavour mixes pushing category sales upward.
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NewsSpirits: Mixing it up
To get the best out of spirits and pre-mix, retailers need to combine traditional brands with innovation and value
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Product NewsFuller's launches new-look ales bottles
Fuller’s has unveiled a completely new design for its premium bottled ales portfolio and has refreshed the London Pride label.
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Product NewsMagners announces 'Now is a good time' campaign
Magners GB has announced a new integrated marketing campaign for 2013, which aims to bring to life the “sociability and spontaneity” of the brand.
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NewsSoft Drinks: Squash and water
Squashes and cordials are the soft category’s thrifty but reliable stalwarts with no shortage of activity
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Product NewsCampo Rioja launches pricemarked pack to support indies
Campo Rioja, the UK’s favourite Rioja brand (Nielsen), is being launched with a £6.99 pricemark. The brand’s Tempranillo variant will carry the pricemarking and will be avaialble across all channels from this month, says Pernod Ricard UK. The pack will be supported with POS across select outlets and a comprehensive ...
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Product NewsWells & Young's unveils McEwan's Red Ale
Wells & Young’s has unveiled McEwan’s Red Ale, its first NPD for the brand since acquiring it in 2011.
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NewsSummer Drinks: Warm front
While the nation celebrated, many c-stores found last year’s summer season tough. Will 2013 be the same?
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Product NewsSmirnoff back on TV with 'Nocturnal Awakening' ad
Smirnoff is back on TV this month with a second burst of its ‘Nocturnal Awakening’ TV campaign.