Latest Alcohol News – Page 70
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Product NewsGuinness enters premium crafted porter market
Guinness has launched two new crafted porters which it believes will add £58m to the premium ales category over the next two years.
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Product NewsPernod Ricard targets missed spirits sales opportunity
Pernod Ricard is helping retailers target a multi-million pound missed sales opportunity for premium wines and spirits this Christmas.
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Product NewsJägermeister gives it a shot with a new campaign
Jägermeister has a new initiative inviting retailers to change the way they think about spirits.
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Product NewsBudweiser launches limited edition music-themed packs
Budweiser is celebrating its Made for Music initiative with limited edition packs.
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Product NewsDiageo rolls out Spirits Revolution to off trade
Diageo has announced plans to extend its Spirits Revolution category management initiative to the off trade.
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Products In DepthBranded Wine: Bubbling with optimism
Sparkling wine sales are soaring and shoppers are moving beyond the standard reds and whites, giving retailers plenty of reasons to celebrate.
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NewsMPs call for health warnings on alcohol labels
A group of MPs has called for cigarette-style health warnings to appear on alcohol labels in a bid to curb problem drinking.
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Product NewsMagners refreshes Orchard Berries bottles
Magners has unveiled a new look and bottle size for its Orchard Berries flavour.
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Product NewsKingstone Press launches wrapped multipacks of cans
Kingstone Press is to roll out shrink wrapped formats of its apple flavour ciders.
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Product NewsMolson Coors announces Carling Zest roadshow sampling campaign
Molson Coors is taking Carling Zest on the road this month, giving consumers the chance to sample the drink.
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Product NewsSpanish cider Avalon Sidra launched to the UK
Manchester importer Morgenrot has added Spanish cider Avalon Sidra to its portfolio.
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Product NewsNew Southern Comfort TV ad hits screens
The third wave of Southern Comfort’s ‘Whatever’s Comfortable’ campaign is on TV.
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Product NewsRekorderlig rolls out seasonal mixed pack for summer
Rekorderlig is claiming a first in the cider category with the introduction of a mixed seasonal multipack of 500ml bottles.
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Product NewsAB InBev extends NFL partnership
AB InBev is extending its global partnership with the National Football League (NFL) until the end of the 2016 season.
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Product NewsNew maple variant from Jim Beam
Maxxium has introduced the first-ever maple-infused bourbon into the UK, following in the footsteps of Jim Beam Honey.
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Product NewsGreene King signs Goose Island UK distribution deal
AB InBev UK and Greene King have agreed terms on national distribution rights for US craft beer Goose Island.
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Product NewsBlossom Hill launches 'Wonderful World' campaign
Blossom Hill has launched a £2.1m marketing campaign for the brand.
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Product NewsHornsby's goes blue with new variant
The C&C Group has created a blueberry variant for Hornsby’s American-style cider.
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Product NewsNew look for K cider from Shepton Mallet
Shepton Mallet Cider Mill has revamped its premium cider K and given it a new look.
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Product NewsKestrel Lager returns to TV after 30 years
Kestrel Lager is set to make its return to TV after 30 years with an ad campaign.