Foster’s is spending millions on its new multi-media campaign, rolling out now across all platforms.
The £6m media activity, which will see the return of Australian duo Brad and Dan, is airing on TV, video-on-demand and social media channels.
Heineken brand director, Nic Casby, said: “Foster’s has a legacy of making great advertising that engages people emotionally. We wanted to bring back this ‘No Worries’ brand essence and encourage people to see the pint glass half-full with a dose of Aussie positivity!
“This campaign will add some refreshment to the classic lager category and we’re sure consumers will love it thanks to its entertaining, relatable and memorable content.”