Pravha has announced the launch of the brand’s first national UK advertising campaign, following a multi-million pound investment from Molson Coors.

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The new through-the-line campaign will include a refreshed packaging design and will target key cities including London, Birmingham, Manchester and Edinburgh.

Molson Coors marketing director, Jim Shearer, said: “Despite being a relatively new brand to the market, Pravha is the fastest growing 4% abv lager in the top 20 on-trade brands, proving to appeal to consumers looking for alternative options in the growing modern world beer space.

“Our ambition is to make Pravha a leading 4% world beer, and this distinctive, striking advertising campaign will be impossible to miss as Pravha rolls out into supermarkets and convenience stores up and down the country.”