Latest Alcohol News – Page 64
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Product NewsTreasury adds pricemark to Wolf Blass and Lindeman's
Treasury Wine Estates has introduced a range of pricemarked bottles for its Wolf Blass and Lindeman’s brands in the £6-£8 bracket.
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Product NewsAbsolut extends range to include cherry variant
Absolut has added a new cherry variant of its premium vodka.
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Product NewsBestway and Batleys launch first own label flavoured cider
The Bestway and Batleys cider range Country Choice is being extended to include a Dark Fruit in a can flavour and strawberry & lime in a bottle.
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Product NewsDiageo unveils £15m campaign for Smirnoff
Diageo has launched a £15m marketing campaign for its Smirnoff brand.
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Product NewsRekorderlig's Winter Cider makes a return for 2014
Rekorderlig’s limited edition Winter Cider is back for a fifth year running.
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Product NewsBarcardi heats up flavoured spirits with Fire Eater
Bacardi Brown-Forman Brands’ Fire Eater is now available to the off trade.
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Product NewsPernod Ricard adds mango variant to Malibu cans range
Pernod Ricard is extending its Malibu cans range to include a mango variant.
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Product NewsGuinness enters premium crafted porter market
Guinness has launched two new crafted porters which it believes will add £58m to the premium ales category over the next two years.
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Product NewsPernod Ricard targets missed spirits sales opportunity
Pernod Ricard is helping retailers target a multi-million pound missed sales opportunity for premium wines and spirits this Christmas.
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Product NewsJägermeister gives it a shot with a new campaign
Jägermeister has a new initiative inviting retailers to change the way they think about spirits.
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Product NewsBudweiser launches limited edition music-themed packs
Budweiser is celebrating its Made for Music initiative with limited edition packs.
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Product NewsDiageo rolls out Spirits Revolution to off trade
Diageo has announced plans to extend its Spirits Revolution category management initiative to the off trade.
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Products In DepthBranded Wine: Bubbling with optimism
Sparkling wine sales are soaring and shoppers are moving beyond the standard reds and whites, giving retailers plenty of reasons to celebrate.
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NewsMPs call for health warnings on alcohol labels
A group of MPs has called for cigarette-style health warnings to appear on alcohol labels in a bid to curb problem drinking.
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Product NewsMagners refreshes Orchard Berries bottles
Magners has unveiled a new look and bottle size for its Orchard Berries flavour.
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Product NewsKingstone Press launches wrapped multipacks of cans
Kingstone Press is to roll out shrink wrapped formats of its apple flavour ciders.
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Product NewsMolson Coors announces Carling Zest roadshow sampling campaign
Molson Coors is taking Carling Zest on the road this month, giving consumers the chance to sample the drink.
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Product NewsSpanish cider Avalon Sidra launched to the UK
Manchester importer Morgenrot has added Spanish cider Avalon Sidra to its portfolio.
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Product NewsNew Southern Comfort TV ad hits screens
The third wave of Southern Comfort’s ‘Whatever’s Comfortable’ campaign is on TV.
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Product NewsRekorderlig rolls out seasonal mixed pack for summer
Rekorderlig is claiming a first in the cider category with the introduction of a mixed seasonal multipack of 500ml bottles.