Marussia Beverages has won the distribution rights to the newly founded Hinch distillery in County Down, N. Ireland.
Marussia will distribute the Hinch Irish whiskey range and Ninth Wave small batch gin from the site. Both lines will be available to the off-trade from the end of this month.
Sarah Gandy, head of marketing at brand owner Marussia, said: “We’re really excited for the Hinch distillery to join our portfolio of some of the world’s most premium bourbons, vodkas, rums, gins and liqueurs. It truly compliments all of the premium brands currently in our portfolio and the team are excited to showcase the range to our ever expanding customer base.
In addition, Marussia will also provide full product training and support for retailers, including training sessions for staff, product demonstrations and tastings on site, POS support and a dedicated business development manager.