Latest Alcohol News – Page 66
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Product NewsNew Henry Westons bag-in-box mulled cider
Henry Westons has created the first bag-in-box mulled cider for the take-home market.
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Product NewsSmirnoff unveils new premix variants to kick off rebrand
Diageo has unveiled a new look for its Smirnoff brand.
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Product NewsCarling's NOW TV on-pack promotion makes a return
Carling has again teamed up with NOW TV – Sky’s internet TV service – to give consumers a free NOW TV Sky Sports Day Pass.
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Product NewsNew Courvoisier gift carton launched for Christmas
Maxxium has launched another Courvoisier gift carton for Christmas.
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Product NewsNew packaging and campaign for Freixenet sparking wine
Freixenet has unveiled new packaging and a £1m marketing campaign for the brand.
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Product NewsPernod Ricard gets into the gifting spirit for Christmas
Pernod Ricard UK has launched a selection of spirits gifting sets for Christmas.
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Product NewsTreasury adds pricemark to Wolf Blass and Lindeman's
Treasury Wine Estates has introduced a range of pricemarked bottles for its Wolf Blass and Lindeman’s brands in the £6-£8 bracket.
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Product NewsAbsolut extends range to include cherry variant
Absolut has added a new cherry variant of its premium vodka.
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Product NewsBestway and Batleys launch first own label flavoured cider
The Bestway and Batleys cider range Country Choice is being extended to include a Dark Fruit in a can flavour and strawberry & lime in a bottle.
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Product NewsDiageo unveils £15m campaign for Smirnoff
Diageo has launched a £15m marketing campaign for its Smirnoff brand.
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Product NewsRekorderlig's Winter Cider makes a return for 2014
Rekorderlig’s limited edition Winter Cider is back for a fifth year running.
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Product NewsBarcardi heats up flavoured spirits with Fire Eater
Bacardi Brown-Forman Brands’ Fire Eater is now available to the off trade.
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Product NewsPernod Ricard adds mango variant to Malibu cans range
Pernod Ricard is extending its Malibu cans range to include a mango variant.
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Product NewsGuinness enters premium crafted porter market
Guinness has launched two new crafted porters which it believes will add £58m to the premium ales category over the next two years.
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Product NewsPernod Ricard targets missed spirits sales opportunity
Pernod Ricard is helping retailers target a multi-million pound missed sales opportunity for premium wines and spirits this Christmas.
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Product NewsJägermeister gives it a shot with a new campaign
Jägermeister has a new initiative inviting retailers to change the way they think about spirits.
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Product NewsBudweiser launches limited edition music-themed packs
Budweiser is celebrating its Made for Music initiative with limited edition packs.
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Product NewsDiageo rolls out Spirits Revolution to off trade
Diageo has announced plans to extend its Spirits Revolution category management initiative to the off trade.
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Products In DepthBranded Wine: Bubbling with optimism
Sparkling wine sales are soaring and shoppers are moving beyond the standard reds and whites, giving retailers plenty of reasons to celebrate.
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NewsMPs call for health warnings on alcohol labels
A group of MPs has called for cigarette-style health warnings to appear on alcohol labels in a bid to curb problem drinking.