Scandinavian Tobacco Group UK Limited (STG UK) has unveiled a new low price point for Salsa.

The roll your own (RYO) brand has been launched in a new £3.15 pricemarked pack (PMP). 

The value RYO segment is going from strength to strength with its volume growth out performing that of the overall RYO market STG UK said.

It is available to buy now in a half outer of 5 x 12.5g packs.

Delivering value to customers was essential in the current economic climate Alan Graham, head of marketing at STG UK said.

“Consumers are now taking more time to consider their purchases, often comparing prices of brands or weighing up promotional offers before making a decision,” he added.

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