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Products
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Products In DepthRaise your spirits levels
The spirits category is in gintastic shape, but retailers need to embrace new flavours and changing tastes to keep up the momentum.
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Product News
Diet Coke flavours backed by TV star Tanya Reynolds
Coca-Cola European Partners (CCEP) is celebrating the expansion of Diet Coke’s flavour range with a new multi-million-pound integrated campaign fronted by actress Tanya Reynolds.
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Product News
New York Bakery gives away bagel tins for new on-pack
The New York Bakery Co. has launched its biggest ever UK & Ireland on-pack promotion, giving consumers the chance to win one of 40,000 limited edition bagel tins inspired by the brand’s New York roots.
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Product News
Ben Shaws unveils new look for canned range
Ben Shaws is rolling out an updated packaging design across its entire portfolio.
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Product News
‘I See Vimto In You’ personalised ad campaign returns
Vimto is investing £3.5m in an updated marketing campaign which promises to be the brand’s biggest and best yet.
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Product News
Coultons Bread extends Sunbake range with soft rolls launch
Coultons Bread is adding a soft rolls multi-pack to its Sunbake portfolio - exclusively for the convenience and impulse market.
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Product News
Shloer revamps drinks for the summer season
Shloer has redesigned its entire drinks range with a new logo and graphics, ready for the summer sales peak.
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Product News
Red Bull works with pro-athletes for latest promotion
Red Bull is encouraging consumers to unleash their inner athlete with its new campaign: Red Bull Project Pro.
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Product News
Lotus Biscoff comes back to TV with new ads
Lotus Biscoff is returning to TV screens this month with a new media campaign featuring an animated cup craving a the brand’s biscuits.
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Product News
Purdey’s TV campaign focuses on natural energy
Purdey’s has created a new brand platform – ‘Energy as Nature Intended’ – positioning itself as a more natural energy drink option via an on-pack call out and a CGI produced TV advert.
