Red Bull is launching a new permanent Sugarfree Edition.

Pink Edition with the taste of Forest Fruits is exclusively available now with Tesco and Booker, before rolling out nationwide on 1 July.

It is the second new variant introduced by the brand this year and the first fully Sugarfree flavour in its portfolio, aiming to attract new shoppers to the category.

Red Bull Pink Edition Sugarfree comes in 250ml (£1.55), 355ml (£1.95) and 4 x 250ml (£5) can pack formats and follows the launch of Red Bull Summer Edition Curuba Elderflower.

According to Nielsen data, sugarfree continues to be a key part of the Functional Energy category with sales growing by +24% over the last year.

To ensure it continues to meet this demand across the full range, the brand is now leveraging the Sugarfree need across the flavoured part of its portfolio, with Red Bull Pink Edition delivering the first fully Sugarfree Edition.