Soft drinks – Page 11
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Promotional VideoHow to cater to shoppers’ varying energy drinks needs and grow sales
The energy drinks category is booming. In this video, Britvic’s head of category management, Chris Newman reveals how successful category management can unlock value and drive sales.
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Product NewsCoca-Cola GB extends attached caps to 500ml bottles go improve sustainability
The change will make recycling easier and help prevent litter
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Product NewsIrn-Bru unveils World Cup on pack promotion
Football fans will have the chance to win a ‘Stay At Home’ kit
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Product NewsVirtue Drinks adds Orange flavour to Clean Energy range
The drink contains caffeine from green coffee beans
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Product NewsBoost supports sports range with depot activity and community work
Boost Drinks is increasing its marketing activity for its isotonic Sport range with a collection of in depot activations
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Product NewsSuntory offers retailers the chance to win a weekend away
The firm will also provide management cover while the retailers are away
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Product NewsRubicon Raw reveals promo exclusive to convenience channel
The Rubicon Raw promo will give shoppers the chance to win a bike
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Product NewsMonster adds Watermelon and White Pineapple flavours
The brand is also making Monster Ultra Black available as a PMP
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Product NewsSuntory releases Ribena Sparkling Zero Sugar
The rest of the range also has a new look and reduced PMPs
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Product NewsF’real adds Chocolate Fudge Brownie to portfolio
The new flavour will be available at the end of the month
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Product NewsBoost Drinks adds Tropical Fruit Sour Punch to Juic’d range
Boost Drinks has expanded its Juic’d 500ml range with the launch of a new flavour – Tropical Fruit Sour Punch
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Product NewsFrightening Fanta campaign launched for Halloween
Coca-Cola Europacific Partners (CCEP) has launched a new Halloween on-pack promotion for Fanta
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Product NewsRockstar targets students with ‘Fuel Every You’ campaign
Rockstar will be handing out samples during Fresher’s Week
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Product NewsZero Loser on-pack promotion unveiled by Lucozade Energy
The promotion is the first one to appear on the Lucozade Zero range
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Product NewsColdpress adds lemon and lime options to juice range
The Coldpress lemon and lime variants are available in 1L bottles
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Product NewsChocomel embarks on summer promotional activity
Chocomel has launched new promotional activity, including advertising, sampling and influencer content
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Product NewsF’real offers sample packs to convenience retailers
The sample packs include 100 recyclable mini cups, spoons and f’real merchandise
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Product NewsRio Soft Drinks sets into the summer spirit with new campaign
Rio’s Sunshine Sells campaign includes in-depot sampling activations and exclusive competitions for retailers
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Product NewsRockstar flavours now available in price-marked packs
Rockstar Juiced El-Mango and Tropical Punch are available in £1.29 PMP cans
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Product NewsOld Jamaica brings back the Golden Hour for new AR campaign
The Old Jamaica campaign runs for five weeks and features consumer and retailer activity