Monster Watermelon and White Pineapple

Coca-Cola Europacific Partners (CCEP) is adding two new flavours to its Monster line-up, as well as adding a price-marked pack (PMP) variant to its Ultra range. 

Monster Reserve White Pineapple is available this month, while Monster Reserve Watermelon will begin to hit shelves early 2023. They will come in 500ml plain packs and £1.49 PMPs.

The new variants will tap into the growing demand for flavoured energy drinks (Nielsen). Top 5 Energy Brands in each Market. Both variants are already performing well in the US, with CCEP reporting sales of $15m in the past six months (VIP Depletions).

CCEP claims that Monster is the number one deliverer of value growth in the GB soft drinks market, up 21.1% in value and adding almost £80m in the past year alone (Nielsen).

Meanwhile, HFSS-compliant Monster Ultra Black will now be available in a £1.39 price-marked can.

The Ultra range has grown 22% in the last quarter (Nielsen).

Martin Attock, vice president of commercial development at CCEP GB, said: “Innovation has been key to the unstoppable growth we’ve seen in energy drinks, helping the segment become more mainstream, in line with wider soft drinks.

“Monster has been key to this, and already this year we’ve launched six new variants, using insight to offer more flavours that we know consumers will love. Monster Reserve White Pineapple and Monster Reserve Watermelon have been incredibly popular in the US and we’re confident that they will prove just as popular with consumers in GB.

“All of our new great tasting variants will bring excitement to the energy fixture and help drive sales for retailers, offering new flavours – with and without sugar – alongside the impactful marketing and in-store activation that Monster is famous for.”