Boost Drinks has expanded its Juic’d 500ml range with the launch of a new flavour – Tropical Fruit Sour Punch.
The range is available to buy for £1.00 RRP, with the goal of helping retailers to communicate value on fixture.
The brand will be continuing to activate a cross-channel marketing strategy with touchpoints across OOH, digital advertising, social media as well as a creative depot activation.
The launch is the latest addition to the three existing energy drink flavours, which Boost launched in May.
Adrian Hipkiss, marketing and international business director at Boost Drinks, said; “Due to the unbelievable feedback and sales to-date of our new Juic’d range, we wanted to add a new bold flavour. The release has performed fantastically so far, which goes to show the value in listening to the huge demand from customers and consumers for a new brand in the 500ml can space.
“When surveyed, 74% of consumers saw Juic’d as being something ‘new and different’ to the existing category. So, we’re really excited for the launch of Tropical Fruit Sour Punch as we believe it adds something unusual and exciting to the existing range and the category as a whole.”