Rockstar PMP

Britvic is launching two of its Rockstar flavours in price-marked packs.

Juiced El-Mango and Tropical Punch £1.29 PMP cans are available in wholesale and convenience now and the rollout of the range will be supported by in-depot activations, retailer POS and field support.

Ben Parker, retail commercial director at Britvic, said: “Nine out of 10 shoppers say taste is the most important consideration when buying a soft drink, so flavours, in particular, are important for piquing shoppers’ interest and generating excitement in the category. As a trusted and recognisable brand, the Rockstar range comes in a variety of great-tasting flavours, and also offers the functional benefits needed for consumers to keep their energy levels up. The addition of Juiced El-Mango and Tropical Punch in a PMP format will offer shoppers price reassurance and a greater perception of value for money.”