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Self-serve shakes brand F’real is launching a Chocolate Fudge Brownie flavour, which will be available to stockists from the end of September.

After two successful summer releases, Birthday Cake and Banana, F’real’s rich and indulgent Chocolate Fudge Brownie shake is a twist on the traditional chocolate variant – the most prominent flavour for NPD over the past two years.

Chocolate Fudge Brownie will launch in the fresh, new F’real cup design and come with support to help retailers promote the flavour, such as digital POS, media screen content and social assets – all downloadable from the F’real website. An in-store machine rebrand will also roll out later this year, updating blenders with the new design ahead of further flavours landing in 2023.

With more than 20,000 blenders installed worldwide and over 350 million cups sold to date, F’real claims to have huge appeal with millennials and gen z’ers and is now stocked in 1,700 stores across the UK.

Gemma Briant, marketing manager at f’real, said: “After the fantastic reaction to Birthday Cake and Banana, we’re confident Chocolate Fudge Brownie is going to be another smash hit! A super chocolatey shake with fudge-tastic brownie chunks…what’s not to like?

“We know a wide range of choice and new flavours are crucial for helping our retailer partners generate excitement and attract customers, which is why we’re not stopping at three new additions. Next year will also be a big one for NPD, so watch this space!”