Freal banana

F’real is trialling a new sampling opportunity for convenience retailers.

The sampling initiative will offer retailers a bespoke sampling pack and drive cup sales through their in-store blender.

The special packs will include 100 recyclable mini cups, spoons and f’real merchandise, with retailers just needing to provide the shakes. The initiative is designed to be activated in September, with ‘back-to-school’ a key sales period for the brand. Participating retailers that share social content of their sampling day throughout the month, such as photos and videos of customers enjoying the tasters with the hashtag #tryfrealtoday, will also receive a £25 Amazon voucher.

John Want, sales, marketing and R&D director at Rich’s, said: “This new sampling pack trial is one of the ways we plan to keep building support of our retailer partners. It’s important to us that we help them spread the word about f’real in their communities; time and time again we see people fall in love with our delicious shakes after just one taste, which of course helps drive cup sales for our stockists.

“With the addition of two new flavours to our UK range this summer – Birthday Cake and Banana – there’s never been a better time to #tryfrealtoday. We urge any retailers interested in a sampling pack to apply now. Once they’re gone, they’re gone!”