Boost Drinks is increasing its marketing activity for its isotonic Sport range with a collection of in depot activations this month, in addition to increased support of UK community groups and grassroots initiatives.
The functional drinks brand, Boost Drinks is celebrating its third year as an Official Partner of with Leeds United Football Club with a series of competitions across depots in Leeds. Retailers need to buy three cases of Boost Sport at Parfetts Halifax, Bestway Leeds or Batleys Leeds on selected dates to be in with a chance of winning two Leeds United home tickets to enjoy.
The activity will showcase the brand’s isotonic Sport range, which has seen +84% growth YoY and is currently the number two Sports drink brand in value & volume, selling more units than the number three and four brands combined (IRI), claims Boost. Sports drinks are currently the second fastest growing category in Soft Drinks, showing +27% YoY growth in value (IRI).
Boost Drinks is also continuing its extensive CSR programme, with two main areas of activity and the aim of encouraging change in the community by supporting individuals, groups and organisations that make a real difference.
Also included is product sampling on game days, Boost fridges located in four of the official Leeds United retail stores and Boost Energy, Boost Iced Coffee, and Boost Sport available at the stadium on match days – an initiative from last year’s partnership that was highly desired to return.
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