Drinks maker Belvoir Farm says it’s all set to bring even more premium value to the adult soft drinks category with a relaunch of its traditional Ginger Beer.
The brand has revamped its current recipe to “deliver a significantly more gingery and fiery kick,” it said, alongside a packaging redesign for its 750ml sharing format.
To capture the rising demand for ginger flavours, Belvoir Farm said it has ‘amplified’ its recipe for maximum impact. The new iteration dials up the intensity with a 50% increase in fresh ginger root infusion and double the ginger juice. Crafted with 100% natural ingredients, the recipe is enhanced with capsicum extract for a deeper, more robust and uncompromisingly fiery flavour profile.
Ahead of market demand for prioritising clean-label credentials, the bolder recipe contains no artificial sweeteners and remains low-calorie at just 17kcal per 100ml.
With tradition remaining a ‘defining element’ of beverage trends, the new and improved 750ml sharing sku transitions into an amber glass bottle to spotlight the product’s heritage. The single-serve 275ml version will feature the new fiery recipe while retaining its original packaging format to maintain consistency for on-the-go purchases.
Charlotte Rogers, senior brand manager, said: “We know Ginger Beer remains a cornerstone of the adult soft drinks category, but consumers are now demanding punchier, more authentic flavour profiles.
“We’ve listened to that feedback and turned up the heat, creating a naturally fiery, bold recipe that’s still made with 100% natural ingredients, real root ginger and ginger juice on our family farm. Paired with a striking new traditional amber bottle, this fiery blend feels effortlessly premium and perfect for any occasion.”
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