A new flavour for Monster, Nitro Blue Flash, has been announced that combines the energy drink’s blend with a light blueberry flavour, delivering a buzz that taps into the continued demand for full flavoured energy drinks.
The new flavour is hoping to build on the success of the Nitro Range, which first rolled into stores in August 2024.
Rolling out nationwide from Early August, Monster Nitro Blue Flash will be available in 500ml single cans. The can design features the signature Monster claw emblazoned on an electrifying blue background, guaranteed to deliver maximum stand-out on shelf to help drive sales.
Convenience retailers can also request Monster Nitro Blue Flash POS materials and download digital assets via MyCCEP.com to help bring the launch to life in-store and online.
Rob Yeomans, vice president, commercial development at supplier Coca-Cola Europacific Partners GB, said: “Flavour innovation continues to be a major driver of growth in energy drinks, and Monster remains at the forefront of that momentum. Nitro Blue Flash gives retailers another exciting way to keep shoppers engaged with the category, building on the success of our Nitro range and the wider Monster Additions portfolio.
“With a bold new flavour and eye-catching design, Nitro Blue Flash is designed to drive trial, encourage repeat purchase and help retailers maximise sales from one of the fastest-growing areas of soft drinks. Following the success of Monster Nitro Cosmic Peach, we’re confident this latest addition will keep shoppers coming back for more.”
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