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As temperatures soar, Abu Bakr Supermarkets is bringing a raft of cooling deals for shoppers.

A Leeds supermarket is making sure local families can stay cool with soft drinks this summer - without paying premium prices.

As temperatures rise, Abu Bakr Supermarket has launched a major drinks promotion, cutting the price of dozens of popular soft drinks, juices and refreshments to as little as 99p in a bid to help customers keep costs down during the summer heatwave.

The latest figures from the British Soft Drinks Association show the UK soft drinks market reached £26.3bn in 2025, underlining the nation’s growing appetite for soft drinks, juices and flavoured beverages.

While demand traditionally surges during periods of hot weather, Abu Bakr says its latest promotion is focused on ensuring value remains at the heart of customers’ shopping baskets.

Hamza Hussain, MD, said: “When the weather gets hot, families naturally buy more drinks, but the cost can soon mount up. We wanted to make sure our customers could enjoy the sunshine without worrying about spending a fortune on keeping everyone refreshed.

“Value has always been part of what we do. These are genuine offers on products people buy every day, and we’re delighted to be able to pass those savings on to our customers.”

Among the drinks included in the promotion are Irn-Bru’s 750ml bottles, Rubicon Sparkling Passion 2L bottles and Barr Cola 750ml all at 99p, as well as deals on Mogu Mogu Juice, Fentimans Pink Ginger and many others.

Abid Hussian, director of Abu Bakr Supermarket, added: “We know households are still watching every penny, especially during school holidays when demand for drinks increases. We’ve worked closely with suppliers to secure the best possible prices, and we’re pleased to be able to offer these savings across a wide range of popular brands.”