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Source: Carlsberg Britvic

Carlsberg Britvic has launched a competition to celebrate the launch of its ice cream range

Carlsberg Britvic has launched a nationwide retailer competition to celebrate the arrival of its new Pepsi Zero Sugar Ice Cream Flavour range.

Pepsi is giving three lucky retailers the chance to win an unforgettable experience day.

Running from 18 July-17 August 2026, retailers can enter the competition by heading to Carlsberg Britvic’s At Your Convenience platform, sign up or log in, and complete a simple entry form with their full name, store name and email address. Three lucky winners will then be selected to each win a £250 experience gift card.

On the platform, retailers can also explore the new Pepsi Ice Cream Flavours range and discover how the latest flavour innovation can help drive excitement and impulse purchases this summer.

David Laidler, Brand Director-Carbonates, Carlsberg Britvic said: “This competition is all about rewarding and supporting our retail partners during one of the biggest trading periods of the year, while also celebrating the arrival of our brand-new Pepsi Ice Cream Flavours range. Summer is a key sales opportunity for convenience retailers, and we wanted to give something back by offering the chance to win an unforgettable treat day with Pepsi.

“At the same time, we’re encouraging more retailers to engage with our At Your Convenience platform, where they can discover the latest category trends, new product launches and tools designed to help them drive sales and maximise opportunities in-store. With flavoured fizzy drinks continuing to drive growth within soft drinks during summer months , there’s a real opportunity for retailers to create excitement and increase impulse purchases this summer.”

The new Pepsi Ice Cream Flavours are available now, with Cherry & Vanilla and Raspberry Ripple rolling out nationwide from 14 July. The range will be available in a variety of formats, including 8 can multipacks, 500ml plain and price-marked packs. Cherry & Vanilla and Raspberry Ripple Ice Cream Flavours will also be available in individual 330ml cans.