Soft drinks brand 7UP has just unveiled its summer campaign with award-winning comedian and TV presenter Mo Gilligan, introducing the 7UP Pink Shandy - a refreshing 0.0% twist on a British classic, designed to help summer social occasions hit different.
Made with 7UP Pink Lemonade Zero Sugar, the serve reimagines the familiar shandy with a crisp flavour profile, bringing “a playful, refreshing twist to barbecues, pub gardens, picnics and warm-weather get-togethers,” it said.
The campaign encourages consumers to shake up their summer drinks repertoire with an easy-to-make serve that delivers maximum refreshment and standout flavour.
At the heart of the campaign is hero content featuring Mo Gilligan, filmed in a sun-soaked beer garden setting where he introduces the 7UP Pink Shandy to groups of friends enjoying the best of British summer.
The drink forms part of 7UP’s wider Refreshment that Hits Different campaign, spanning social, influencer, OOH, digital and experiential activity throughout the summer.
As part of the programme, 7UP will bring the serve to life through The Pink Nel, a month-long pub takeover in Clapham running from 31 July, where consumers will have the opportunity to enjoy complimentary 7UP Pink Shandies.
Natalia Filipposyants, senior vice-president and general manager at supplier PepsiCo International Beverages, said: “We’re giving the classic shandy a serious glow-up. The 7UP Pink Shandy takes everything people love about the original and adds a brighter, crisp twist with 7UP Pink Lemonade Zero Sugar.
“It’s easy to make, incredibly refreshing and designed to help make summer moments even more memorable. This is the first step of a bigger ambition, we want to get the 7UP Pink Shandy on bar menus across the world.”
No comments yet