Drinks maker Belvoir Farm has said it’s excited to announce the launch of its biggest-ever ‘campaign this summer, called We’re Taste Obsessed.
The rollout is backed by more than £1m in media investment across TV, OOH, radio, podcast and social channels, it added.
The nationwide campaign marks a significant step up for the brand within the increasingly busy adult soft drinks space, bringing its “long-standing commitment to exceptional taste centre stage,” it said.
From creating drinks using only natural ingredients and no artificial flavours, colours or sweeteners, to featuring its own estate employees on-screen to showcase the real craft behind every bottle, the campaign celebrates the extraordinary lengths Belvoir Farm goes to in pursuit of taste.
The activity includes ITV linear and VOD advertising, supported through ITV’s Backing Business initiative, alongside a significant outdoor campaign that’s running already, radio partnerships across leading UK stations and sponsorship of Dig It, the popular gardening podcast.
Alison Reilly, director of marketing, said: “Our purpose is to provide moments of pleasure with naturally delicious drinks, made using real ingredients and nothing artificial - and our new TV campaign demonstrates exactly that.
“Belvoir’s value sales grew by 17% last year as consumers have become increasingly aware of what ingredients are in the products they consume. This year we’re going bigger and better to continue that momentum.”
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