Coca-Cola Europacific Partners (CCEP) has made a multimillion-pound investment into a limited-time £1.89 price-marked pack (PMP) across its 2L Fanta range.
Available now while stocks last, the limited-time promotion reduces the Fanta 2L PMP from £2.15 to £1.89 across Fanta Orange and Fanta Fruit Twist, while introducing Fanta Lemon in a 2L PMP for the first time at the same price point. The “When It’s Gone, It’s Gone” packs also feature new front-of-pack pricing, helping shoppers quickly spot the value on shelf.
The aim of the campaign is to help retailers drive rate of sale across the Fanta range.
Convenience retailers can access POS materials and downloadable digital assets via MyCCEP.com to help spotlight the offer in-store.
Wholesale & independent convenience associate director at Coca-Cola Europacific Partners GB, Ruth Fawcett, said: “Summer is one of the biggest retail moments of the year for soft drinks, and we know shoppers are looking for brands they trust at prices that represent genuine value.
“That’s exactly what this investment is designed to deliver. Fanta is a summer socialising favourite, and we know visible value drives sales in convenience. By reducing our 2L PMP to £1.89 and introducing Fanta Lemon into the range for the first time, we’re giving retailers a compelling reason to stock up and shoppers an equally compelling reason to buy.”
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