Soft drinks maker Capri-Sun has announced it has recently injected “fresh momentum into convenience and wholesale,” with the launch of a Capri-Sun Orange 59p 200ml pricemarked pack (PMP).
The launch got off to a flying start, with the product now successfully launched in over 3,000 stores nationwide. Key wholesalers include Booker, Bestway, Dhamecha, Co-Op Wholesale, Filshill, Lioncroft, UWS and UWG.
Designed to “turn heads in-store and fly off shelves,” the pouch is perfectly sized for children and families on the go.
This latest addition to the brand’s juice portfolio, featuring Capri-Sun’s classic orange flavour, offers a “distinct, high-impact impulse proposition,” Capri-Sun said.
Each vibrant pouch includes a standout character-led front-of-pack, and fun games on the back to keep kids engaged and to extend the fun beyond the first glance.
With kids’ PMP soft drinks still a relatively under-served space, Capri-Sun said the new product gives retailers a “rare ready-made win,” via the visible, value-led, kid-approved option that’s perfectly placed for after-school, weekend treats and family journeys.
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