Following on from the announcement last week that exotic flavoured juice drinks brand Rubicon is to bring back its Big Flavour Behaviour campaign in July, it has announced a huge prize for its independent retail customers.
Retailers who purchase five cases of Rubicon either in depot or online from a qualifying wholesaler can enter online with proof of purchase, to be in with a chance of winning a £10k store makeover, Rubicon branded hoodies, duffel bags or sliders.
The Big Flavour Behaviour campaign includes sampling of more than 700,000 products nationwide, TV, OOH, digital and experiential activity.
Lisa McKenna, brand director for Rubicon at supplier AG Barr, said: “With two Rubicon drinks sold every second across the UK, the time is now for retailers to stock up and make the most of this fantastic competition.
“Not only will soft drinks sales reach their peak over the next couple of months, but this prize could prove to be a total gamechanger for the store that wins it.
“This is the latest step in a wider strategy that shows how Rubicon’s unmistakeable, bold brand identity and standout flavours are helping our customers drive incremental sales and grow the category across multiple sectors.”
The competition is live now and runs until 8 August and spans Sparkling, Spring, Still and Squash lines, as well as cans of Rubicon Raw.
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