Latest Soft Drinks News
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Product NewsDash Water returns as official soft drink of Dry January 2026
Dash Water has returned as the official soft drink partner for Alcohol Change UK’s 2026 Dry January challenge
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NewsSoft Drinks Levy extended to cover milkshakes and dairy-based drinks
The Soft Drinks Industry Levy will be extended to cover milk-based drinks from January 2028, with the sugar threshold lowered to 4.5g per 100ml
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NewsACS calls for 12-month lead time for implementing energy drinks ban
The ACS responds to the Government’s planned ban of underage energy drink sales
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Product NewsRadnor Hills extends portfolio with second NPD launch in one month
Radnor Hills has launched a new juice drink available in three flavours from January 2026
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Product NewsPepsi Max launches three-day ice bar pop-up in London
Pepsi Max is opening a three-day ice bar pop-up in London’s Westfield Square from 11-13 December, offering free cocktails and games
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Product NewsCCEP launches Christmas giveaway for c-store retailers with £4k top prize
Coca-Cola Europacific Partners is offering convenience retailers the chance to win prize bundles worth up to £4,000 in a new Christmas giveaway
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Product NewsCoca-Cola Christmas truck returns for 15th anniversary tour
Coca-Cola’s Christmas truck is back for its 15th year, visiting 15 UK locations across the nation
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Product NewsSchweppes kicks off festivities with new promotion, campaign and variety pack
Coca-Cola Europacific Partners has launched Schweppes’ new ‘Fizz it up’ Christmas campaign, featuring a mixology gift box promotion
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Products In DepthFive things you need to know about Christmas Soft Drinks
Christmas delivers huge opportunities for convenience retailers to drive soft drinks sales if they get their offering right
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Product NewsCoca-Cola offers chance to win trips to Sweden’s Icehotel in festive on-pack promo
CCEP’s festive campaign offers eight trips to Sweden’s famous Icehotel plus thousands of instant-win prizes
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Product NewsCoca-Cola celebrates local legends with Premier League campaign
CCEP celebrates the success of its Score Better with Coca-Cola campaign, which rewarded independent retailers with instant prizes while recognising their vital role in local communities
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Product NewsSpar extends Blue Bear energy drink range with 4-pack launch
Spar UK has introduced a new 4-pack format for its Blue Bear energy drink range
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Product NewsRadnor Hills launches new flavoured sparkling water brand
Radnor Hills has launched a new vitamin-enriched soft drinks brand, set to reach retailers in January
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Product NewsWinter soft drinks sales opportunity revealed by Carlsberg Britvic
New research from Carlsberg Britvic reveals a significant opportunity for convenience retailers to drive soft drink sales during winter months by pairing beverages with hot food offerings
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Product NewsMonster Energy Call of Duty promotion returns for Black Ops 7 launch
Coca-Cola Europacific Partners (CCEP) has announced the return of Monster Energy’s popular promotion in partnership with Call of Duty
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Product NewsiPRO’s new Protein Water to launch in two flavours
Drinks maker iPRO has announced the imminent launch of its Protein Water
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Product NewsTropicana adds festive touch with limited edition packaging
Tropicana has unveiled its limited edition festive packaging
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Product NewsProtein brand Ufit extends into breakfast shakes
Ufit Brekkie Shake is available in two flavours - banana and blueberry
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Product NewsPepsi Max and EA Sports FC celebrate third year of partnership with on-pack promo
Pepsi Max has extended its partnership with football-themed video game EA Sports FC for a third year
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Product NewsCoca-Cola wraps up biggest-ever ARTD giveaway
CCEP has completed its largest alcohol ready-to-drink giveaway exclusively for convenience retailers


















