Spar UK has secured a convenience exclusive listing for the new 250ml Starbucks Pumpkin Spice Frappuccino, giving its retailers a head start on one of the most exciting flavour launches of the autumn.
The new chilled coffee Frappuccino, brought to market through Spar’s partnership with Red Star and Arla Foods, will be available as a convenience exclusive until 19 August, at Spar’s promotional launch price of £1.25.
Starbucks Pumpkin Spice Frappuccino® is a reimagination of the iconic autumn favourite, available for the first time in a ready-to-drink (RTD), chilled format. The release delivers a “comforting and authentic pumpkin spice experience brought to life as a signature Starbucks Frappuccino.”
Miles Keeling, trading manager at Spar UK, said: “Spar is immensely proud of our partnership with Red Star and Arla Foods. In securing this convenience exclusive together, we’re offering our customers a unique experience with a beloved flavour profile, Pumpkin Spice.
“We’re delighted to offer our retailers and national accounts this unique opportunity to drive footfall and shopper spend with this fantastic addition to our range.”
The launch forms part of Spar’s ongoing seasonal range strategy, offering retailers differentiated, on-trend products to capture shopper attention as they begin looking for autumn favourites at the end of summer.
No comments yet