Highland Spring is set to ramp up its biggest-ever summer campaign this month with the launch of “Make Your Day Fruitier”, a bold new push supporting the brand’s Flavours portfolio and introducing two new variants to shoppers.
With a bright, colourful and playful creative approach, the campaign brings the refreshing, flavour-led personality of the range to life, heroing its great taste appeal while spotlighting two new additions: Orange & Passion Fruit and Summer Berries. The new variants combine fruity flavour with Highland Spring water and build on the existing Apple & Blackcurrant, Lemon & Lime and Strawberry line-up
The Flavours push follows hot on the heels of “Nature Makes Us”, Highland Spring’s immersive Masterbrand campaign, which launched in June across outdoor advertising, social media and, new for 2026, radio.
Together, “Make Your Day Fruitier” and “Nature Makes Us” - backed by a combined investment of £3.6 million - will work across high-impact media channels to support Highland Spring’s core Still Water range and drive trial of its Flavours portfolio.
Nic Yates, marketing director at Highland Spring, said: “Proactive wellness and the shift towards positive hydration are continuing to drive bottled water performance, with shoppers looking for refreshing options that fit a range of everyday occasions.
“Demand naturally increases during the summer months as warmer weather drives more hydration occasions. As the UK’s number one water brand, Highland Spring is well placed to meet that demand, offering healthy hydration across Still, Sparkling and Flavoured Water.
“Our biggest-ever integrated nationwide campaign will tap into this opportunity, reaching 23 million on-the-go shoppers and maximising reach and awareness across both Highland Spring Masterbrand and Flavours.
“With continued investment behind the brand and dedicated campaign support for innovation, we’re helping drive further category confidence and growth through summer and beyond.”
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