German beer brand Krombacher has announced the addition of a new non-alcoholic beer to its range.
Krombacher Non-Alcoholic Weizen (0.5% abv) is a wheat beer with banana-like aromas balanced against malt and light hoppy notes
Krombacher sales and marketing director, Stephan Kofler, said: “Not only have campaigns like Dry January shown that there is a real demand for low and no alcohol beers but it’s made people realise that there are now some fantastic tasting options available of varying styles.
“Whether it’s down the local pub or at a major supermarket, you’re now seeing plenty of choice and I believe our Weizen will prove a welcome addition to the arena. Brewed the same way as our full-strength Weizen but using our special de-alcoholisation process to retain maximum flavour, I think it will quickly become a favourite, especially amongst the runners and cyclists gearing up for an active summer.”
The new beer, sold in 50cl bottles, will be available to the off-trade soon with an rrp of between £1.99 and £2.49.
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