Treasury Wine Estates is rolling out a new sparkling white wine and gin mix.
Blossom Hill Gin Fizz (8.5% abv), a blend of sparkling white wine, botanical infused water, and gin, is available in two flavours: Lemon & Rosemary; and Rhubarb.
Treasury Wine Estates global marketing manager, Bo Jakubenko, said: “We’re really excited to bring Gin Fizz to market – it’s the result of direct customer feedback about what they want to see from the Blossom Hill brand and the wine category in general.
“We know that gin is booming and that people are looking for refreshment and convenience from their drinks purchases. The launch further underlines our determination to modernize the Blossom Hill brand and to help make the wider wine category more relevant.”
The Gin Fizz launch will be supported by in-store activations and an experiential marketing campaign featuring the Gin Fizz Botanical Bus, visiting high footfall events throughout the summer.
Blossom Hill Gin Fizz (75cl) will be available across the off-trade with an rrp of £9.00.