Bacardi is introducing a new spiced sku as part of its growing flavoured rum line-up.
Bacardi Spiced, a mix of gold rum mellowed in charred American Oak and blended with natural flavours and spices, aims to fill the consumer demand for flavoured rums.
Bacardi brand director, Tine Van Nevel, said: “The decision to introduce a spiced blend into our rum portfolio was a natural one as consumers have shown the demand is there. We’re confident Bacardi Spiced will satisfy the taste buds of long-time spiced rum drinkers as well as converting some new fans with its unique combination of spices and flavours.”
Bacardi Spiced will be available from April to all major UK retailers, with an rrp of £15.99.