With the Aperol Spritz voted the UK’s most popular branded cocktail by consumers, the brand has created an Aperol Spritz Kit, pairing a 35cl bottle of Aperol with a 37.5cl bottle of Cinzano Prosecco – a convenient take-home kit for shoppers to enjoy on-the-go.

Tapping into the growing proportion of consumers choosing a sprtiz serve, the Aperol Spritz kit is available at a more accessible price point for those new to the brand, driving penetration.

Find out how one retailer plans to capitalise on Aperol’s latest innovation and grow his spritz sales.