Epicurium is adding VIT HIT Sparkling to its functional drinks line up. Available in three flavours, each can (rrp £1.49) contains less than 40 calories and is free from added sugar. Sweetened using stevia, the drinks are actively marketed towards everyday health and Epicurium claims that they offer independent retailers further opportunity to embrace the growing wellness trend. All VIT HIT drinks provide 100% RDA of eight essential vitamins, plus tea.
To supplement the launch, Epicurium is running a 20% promotional discount on the range for the rest of the month of March.