Latest Soft Drinks News – Page 66
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Product NewsKick Energy launches on-pack partnership
Kick Energy and 2K Games have announced an on-pack partnership…
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Product NewsCCE launches Lilt Mango
CCE has extended its summer range with a new flavour, Lilt Mango.
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Product NewsJuices and smoothies - Drop by drop
The major brand owners are pumping investment into juices to squeeze more growth from the category. Robin Mannering looks at their plans
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Product NewsBritvic unveils Turbo Tango aerosol drink
Britvic has launched Turbo Tango, the world’s first soft drink dispensed through an aerosol container.
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Product NewsCCE launches Fanta Beach variant
Fanta has launched its first Beach variant into the UK, with further variants planned for 2012.
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Product NewsUnilever launches TV campaign for New Ones tea range
Unilever is supporting the recent unveiling of its 'New Ones' tea range with a £3.5m TV advertising campaign. The new range of teas comes in three variants The Fresh One, the Strong One and the Delicate One. The advertising campaign, which airs...
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Product NewsRibena Berry characters return to the screeen
The Ribena Berry characters have returned to TV after their successful relaunch in 2010. The latest instalment from the Berry characters highlights the nutritional value of blackcurrants as a source of vitamin C and emphasises the importance of...
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Product NewsUnilever UK expands Lipton Fruit & Herbal Infusions tea range
Unilever UK has expanded its Lipton Fruit & Herbal Infusions tea range with two new flavours. Apple & cinnamon and citrus & orange blossom will be available in packs of 20. It hopes to drive growth in the £52m fruit and herbal teas...
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Product NewsTeam Lotus launches energy drinks range
Team Lotus is looking to make inroads off the track with a range of energy drinks made from 100% natural ingredients. EQ8 contains moderate levels of natural caffeine and naturally energising ingredients such as ginseng and guarana. The drinks are...
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Product NewsBritvic enlarges Juicy Drink bottle
Britvic has increased the size of its Juicy Drench bottle by 13.5% at no extra cost for a limited period. The move coincides with a £2.5m TV advertising campaign for Drench this month. The adverts form part of Drench's new 'smart hydration' campaign...
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Product NewsDrury Tea & Coffee Company launches new range on 75th birthday
The Drury Tea & Coffee Company is celebrating its 75th birthday with a new range of nylon pyramid speciality tea bags. There are 12 variants in the range and each will be available in packaging that features an art deco-style illustration...
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Product NewsAG Barr relaunches 500ml Irn-Bru cans
AG Barr has relaunched 500ml Irn-Bru big cans as part of a series of summer promotions. In addition to the 69p pricemarked big cans, limited-edition multipacks, pos and branded dump bins, posters and wobblers are available. The company has also...
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Product NewsCoca-Cola celebrates 125 years
Coca-Cola is celebrating its 125th anniversary this month with an integrated marketing campaign, special commemorative packs and a range of in-store pos. Bespoke on-pack graphics play on the heritage of the brand and shoppers also have the chance to...
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Product NewsCCE launches 'dual energy' Powerade
Coca-Cola Enterprises has launched Powerade Energy, which it claims is the first 'dual energy' soft drinks product. Powerade Energy combines 'stimulate' energy with 'revive' energy to deliver sustained performance energy. It is designed...
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Product NewsSoft drinks - Thirst response
Prevent your soft drinks sales from going flat by focusing on big brands, new lines, strong promotions and pricemarks, advises Robin Mannering
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Products In DepthCash in: Soft Drinks - Bubbling over
Manufacturers are confident of sparkling soft drinks sales for the year ahead and are backing their brands to the hilt, explains Robin Mannering
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Product NewsRubicon launches mango drink
Rubicon has launched what it says is the first ever 'light' mango drink in the UK across both juice drinks and sparkling. Rubicon Mango Light contains 70% less calories than the regular Rubicon Mango drink, with "no compromise on taste". The new...
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Product NewsTetley unveils new ad campaign
As part of a £2.5m campaign, the Tetley tea folk are appearing on TV and in print media and online advertising throughout April and May. The new ads will see the recently resurrected tea folk travel to South Africa to find out about Redbush tea. The...
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Advice Guide
New Sugro website offers product category information
Sugro has launched a new trade website, intended to provide retailers with free information on key categories
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Product NewsPercol relaunches new look Rainforest instant
Percol has relaunched its Rainforest Organic Instant with a new look. The repackaging brings it in line with the rest of the Percol Instant range, using bright colours for visibility and a transparent window to showcase the product. A portion of...