Monster Energy has launched a brand new promotion giving consumers the chance to win a track experience with Lewis Hamilton.

The promotion began in April and is running for three months. It is backed by a supporting marketing push and POS is also available to retailers. The prize includes a meet and greet, followed by the chance to accompany the Mercedes AMG Petronas Formula One Team driver Champion Lewis Hamilton, on a lap of the track.

Caroline Cater, operational marketing director at Coca-Cola Enterprises, said: “This promotion is the latest in a long line of investment for the brand and is designed to excite consumers to help retailers drive sales. With the energy drinks sector in continued growth, we are confident that Lewis Hamilton’s huge draw will encourage further growth for both the brand and the sector as a whole.”

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