Coco-Cola Enterprises Ltd (CCE) is to add a new variant to its zero calorie Relentless range.
Mango Ultra zero calories is available to retailers from March, in both a £1 pricemarked version and a standard can with an rrp of £1.39. The move follows the re-launch of its zero calorie Relentless Origin Ultra variant last year.
Caroline Cater, operational marketing director at CCE, said: “The energy drinks sector is continuing to grow, with lights proving to be increasingly popular and are now growing twice as fast as regular variants . Relentless is has a proven track record in delivering successful innovation to retailers and this new sugar-free variant, Mango Ultra, is set to help them drive sales by offering further choice in the zero sugar energy drinks segment.”