Red Bull is adding a new variant to its range with the launch of Red Bull Tropical.

Available to retailers from March in 250ml cans, 250ml pmp cans priced at £1.19 rrp and 4 can multi-packs priced at £4.49 rrp.

The launch is being supported by a marketing campaign, leveraging the brand’s social media presence and sampling programme, focusing on key summer moments and events.

Gavin Lissimore, Red Bull head of category marketing said: “Red Bull Tropical Edition delivers one of the best tastes in the Energy market, as well as significant stand-out on shelf, to help deliver increased sales for the brand, the category and our customers.”